• Admissions Open :
Alliance University | Bangor University | Glamorgan University | Leeds University | Manchester University | Swansea University | MIT School of Distance Education | Suresh Gyan Vihar University | Sandip University | Hindustan Institute Of Technology & Science | Sage University | Vignans Foundation for Science Technology and Research | Rai University | Dr. D. Y. Patil Vidyapeeth | JAIN University | Institute of Management Technology, Ghaziabad | Venkateshwara Open University | Lovely Professional University | Mandsaur University | Manav Rachna University | Shri Venkateshwara University | Chaitanya University |

DR. D. Y. Patil Vidyapeeth

Master of Business Administration

Digital Marketing Management

Programme Overview

Key Highlights
  • You will gain an in-depth understanding of Digital Marketing.
  • MBA in Digital marketing allows one to boost business and sales exponentially by making it more visible and accessible to more consumers.
Choose your specialization 

Choose your specialization

One of the best things with FirstVITE. We have specialization fields (HR, Finance, Marketing, Operations) specifically designed uniquely to speed up your professional carrier growth.

Collaboration to succeed 

Collaboration to succeed

Our mission is to fabricate success for our student and teaching excellence. A blended collaboration with student’s dreams and career is what we are aiming to. And this can only happen with mutual cooperation.

Grouping with experts 

Grouping with experts

We tie up with industry level experts and availing their incredible knowledge with our students. It’s our passion to work with experts.

  • Syllabus

    Four unique specializations (HR/Finance/ Marketing/Operations) designed to help you accelerate your professional trajectory.

Top Subjects You Will Learn

Leadership || Analysis || Strategising || Influencing || Problem Solving || Management

Job Opportunity

Digital Marketing Executive/Manager || PPC Specialist || Social Media executive || SEO Executive || Performance Marketer || Digital Marketing Specialist/Strategist

Who Is This Programme For?

This program is specially designed for those who have completed their Graduation.

About University

Dr. D.Y. Patil Vidyapeeth's Centre of online learning (COL) has been established keeping in mind the needs of the modern learning community and at the same time, equipping them with the requisite knowledge and skills that are demanded by the industry. While the other institutes of Dr. D.Y. Patil Vidyapeeth are engaged in face-to-face education, the Centre of online learning is solely dedicated to imparting high-quality education through Online learning blending traditional and modern teaching methodologies.

Eligibility :
  • Graduation Pass
Course Duration :
  • 2 Years
Specializations :
  • Digital Marketing Management
Hours of Learning :
  • N/A hours
Case Studies and Projects :
  • 10
Average Salary Hike :
  • 3 LPA
Highest Salary :
  • 19 LPA
Tools and Software :
  • Students will use various tools to increase their productivity or to use in the workplace. Learners will be ready to advance to the next level after mastering these tools.
Live Sessions :
  • 20
Career Transitions :
  • 80%

University Projects

You will be able to apply your newly acquired skills and knowledge at your workplace through an industry project.

Course Assignment

Case Study, Project Work, Capstone Projects

Syllabus

Principles And Practices of Management

Organizational Behaviour

Management Accounting

Managerial Economics

Business Communication

Research Methodology

Environmental Awareness and Disaster Management

Array

Human Resource Management

Marketing Management

Financial Management

Operations Management

Management Information System

Strategic Management & Business Policy

Entrepreneurship Development

Array

Introduction to Digital Marketing

Search Engine Optimization

Integrated Marketing Communication

Social Media Marketing

Emerging Trends in Information Technology

Web Designing and Content Management (MM)

Generic Elective-I - Digital Marketing \ Business English

Array

Product and Brand Management

International Marketing

Generic Elective-II - Soft Skill \ Business Ethics and Corporate Governance

Project Work Report

Array

Career Impact

Personalised Industry Session

One of the best things with FirstVITE. We have specialization fields (HR, Finance, Marketing, Operations) specifically designed uniquely to speed up your professional carrier growth.

High Performance Coaching

Our mission is to fabricate success for our student and teaching excellence. A blended collaboration with student’s dreams and career is what we are aiming to. And this can only happen with mutual cooperation.

Career Mentorship Sessions

We tie up with industry level experts and availing their incredible knowledge with our students. It’s our passion to work with experts.

Interview Preparation

We tie up with industry level experts and availing their incredible knowledge with our students. It’s our passion to work with experts.

The FirstVITE Advantage

   
Mentors

We have the best industry mentors who ensure that the student can challenge the market with their inspiring ideas. Having one-on-one guidance through the FirstVITE mentoring can help you advance your career and enable you to connect with the best mentor. Gain practical insights and adopt best practices from a select group of our industry mentors. Throughout the journey, our mentors ensure that all the students should study well and there should be no problems in their studies.

Support

Our student support services are available 24/7 online and in-person to support our whole student community. There is dedicated staff at FirstVITE who can help the students with a range of issues.

Doubt Resolution

Get access to our doubt resolution session if you have any doubt regarding your classes. Share all your doubts without any hesitation and get a solution easily by our mentors. We offer doubt classes to students in order to help them resolve their doubts on any issue.

  • Admission Process

  • Step 1 : Complete the Application

    Applicants are required to fill the application form and submit it Online for approval for the same. Click here to download the Application form.

  • Step 2 : Submit your documents

    Once you get shortlisted by our faculty team members. You need to submit the required documents as mentioned below: Attested photo copies of mark sheets. Two latest passport sized photographs. Please refer the list of courses details.

  • Step 3 : Block your Seat by submitting the fees

    Once you submitted the application form and documents and which are approved you will get the information on your Email Id to submit your fees. You may submit the fees by following methods:

  • Programme Fee

    Fee in INR ₹1,30,000 | Fee in (USD) $2700

Frequently Asked Questions ?

Choose your specialization

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands. Consumers heavily rely on digital means to research products.

Industry experts, 360-degree career support, doubt solving facility, Placement Assistance

N/A

A Bachelor's degree from a recognized university in any discipline Minimum 50% aggregate marks or 45% in case of candidates belonging to reserved categories

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