Both Marketing and HR represent a vital component of businesses everywhere. The common element in HR and Marketing stream is people. For any industry, the Marketing and HR streams work in sync and share a few common objectives that are targeted toward different audiences. Marketing is responsible for branding the company, discovering a company’s message, and communicating the same to its consumers. On the other hand, HR is accountable for employment branding; ensuring the organization is perceived properly by internal employees and external candidates. Working together, HR finds the best people to promote and build the brand, while marketing creates and delivers the brand message to employees. In the end, HR and marketing must work cohesively and use empathy to truly connect with and understand employees. This duo combination is the heart to run any organization and it seems promising for prospective employers and job-seeking graduates. This elective will help you develop the skills for a variety of Marketing and HR careers.

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Pass in an Undergraduate (Bachelor) Program of a minimum duration of three (3) years in any stream from a UGC Recognized University, with a minimum aggregate of 50% or an equivalent letter/numerical grade. A relaxation of 5% shall be given to SC/ST candidates. || Candidates who are in the final semester of the Bachelor's Program are also eligible to apply.