Certificate of Master Programme In Business Administration (Digital Management)
The Master's programme “Digital Technology Management” aims to provide students will the skills and expertise needed to meet the business challenges related to digital transformation and new technologies.
Curriculum
Accounting for Business Decisions |
Managerial Economics |
Management Fundamentals |
Business, Government & Society |
Business Research Methods |
Enterprise Analysis-Desk Research |
Marketing Management |
Financial Management |
Human Resource Management |
Decision Science |
Geopolitics & The World Economic System |
Business Systems & Procedures |
Enterprise Performance |
Enterprise Performance Start-up and New Venture Management |
Summer Internship Project (SIP) |
Introduction to Digital Marketing & e-Commerce |
Search Engine Marketing Email Marketing |
Social Media Marketing–I Digital Branding Content Marketing |
Managing for Sustainability Dissertation |
Sales and Distribution Management |
Social Media Marketing–II |
Mobile Marketing Web Analytics Affiliate Marketing |
Online Reputation Management Brand Planning &Consumer Insights |
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Course Duration
2 Year
Program Overview
The Master's programme “Digital Technology Management” aims to provide students will the skills and expertise needed to meet the business challenges related to digital transformation and new technologies.
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Industry Project
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Course Fee : ₹ 18000/-Sem, excluding GST*
Our Professors
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