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Certificate of Master Programme In Business Administration (Digital Management)

Certificate of Master Programme In Business Administration (Digital Management)

The Master's programme “Digital Technology Management” aims to provide students will the skills and expertise needed to meet the business challenges related to digital transformation and new technologies.

Curriculum

Accounting for Business Decisions
Managerial Economics
Management Fundamentals
Business, Government & Society
Business Research Methods
Enterprise Analysis-Desk Research
Marketing Management
Financial Management
Human Resource Management
Decision Science
Geopolitics & The World Economic System
Business Systems & Procedures
Enterprise Performance
Enterprise Performance Start-up and New Venture Management
Summer Internship Project (SIP)
Introduction to Digital Marketing & e-Commerce
Search Engine Marketing Email Marketing
Social Media Marketing–I Digital Branding Content Marketing
Managing for Sustainability Dissertation
Sales and Distribution Management
Social Media Marketing–II
Mobile Marketing Web Analytics Affiliate Marketing
Online Reputation Management Brand Planning &Consumer Insights
  • Course Duration

    2 Year

Program Overview

The Master's programme “Digital Technology Management” aims to provide students will the skills and expertise needed to meet the business challenges related to digital transformation and new technologies.

  • Industry Project

  • Course Fee : ₹ 18000/-Sem, excluding GST*